Case Study
Worden Aquatics, LLC
Empowering Confidence in the Water - One Lesson at a Time
Worden Aquatics, LLC is a Nashville-based aquatic education company specializing in private, one-on-one swim instruction. With a mission to make water safety and swim skills accessible, they deliver programs like infant survival swim, water aerobics, and non-competitive swim teams—directly in neighborhood and HOA pools for ultimate convenience.
The Challenge
Worden Aquatics faced multiple challenges as they scaled their operations and digital presence:
Low Organic Visibility: Their website was buried on page 10 of Google, limiting new client discovery.
Minimal Social Media Impact: They lacked a cohesive digital voice and brand engagement across platforms.
Manual Scheduling Inefficiencies: Swim lesson bookings were time-consuming and error-prone.
Limited Ad Reach: PPC campaigns were underutilized, and keyword strategies lacked precision.
Underused Email Marketing & CRM: Opportunities to nurture and engage their audience were going untapped.
Visit the website HERE
What They Are Saying
“Jeremy is not just a designer but a strategic partner in our digital marketing efforts. His ability to blend creativity with marketing expertise has elevated our brand in ways we couldn’t have imagined. From beautiful campaign graphics to streamlined onboarding processes, Jeremy’s work consistently exceeds expectations. I wholeheartedly recommend him to anyone looking to grow their brand online.”
Lauren Worden, Managing Partner, Worden Aquatics, LLC
1. SEO Optimization
To boost visibility and organic traffic, we implemented a comprehensive SEO strategy, including:
In-depth keyword research and content optimization
Page speed and mobile performance improvements
Local SEO with directory citations and backlink building
Ongoing analytics via MOZ and Google Search Console
Result: Worden Aquatics now ranks #1 for “Private Swim Lessons Nashville.”
2. Strengthening Social Media Presence
We established a strong and consistent brand voice and visual identity across all platforms. Our strategy included:
Educational and transformation-focused content
Customer testimonials and user-generated content
Consistent scheduling and responsive engagement
Targeted paid ads and seasonal promotions
Analytics-driven refinement
Result: Increased engagement, follower growth, and new client leads.
3. Online Scheduling Integration
We implemented Acuity Scheduling to modernize lesson booking:
Clients can book in real-time with full transparency
Reduced back-and-forth and scheduling errors
Automated reminders minimize no-shows
Efficient instructor scheduling and resource management
Result: A smoother experience for both clients and staff.
4. PPC Campaigns and Keyword Strategy
We launched and managed high-performing Google Ads campaigns:
Targeted, segmented ad groups (e.g., beginner vs. advanced swimmers)
Compelling copy with strong CTAs and unique value propositions
Ongoing A/B testing and bid adjustments
Ad extensions for visibility and engagement
Result: Higher conversion rates and improved ROI on ad spend.
5. Email Marketing and CRM Optimization
We revamped email marketing and client relationship workflows:
Segmented email campaigns tailored by interest and engagement
Automated flows for updates, promotions, and lesson tips
A/B testing for subject lines and content
CRM tracking for lead nurturing and lifecycle management
Result: More opens, clicks, and conversions—plus better retention and client satisfaction.
The Impact
Worden Aquatics saw transformative results across the board—ranking #1 on Google for key terms, increasing website traffic and social media engagement, streamlining scheduling with Acuity, and improving marketing performance through targeted PPC, email campaigns, and CRM workflows. They now enjoy higher conversions, better client retention, and a solidified presence as a top swim instruction provider in Nashville.