Case Study
Maury Davis Ministries
Maury Davis Ministries
Client: Maury Davis Ministries
Role: Digital Strategy, Design, Social Media, Platform Management, Art Direction
Industry: Ministry, Leadership Coaching, Church Growth Consulting
About the Client:
Maury Davis is a seasoned Church Growth Consultant and Pastoral Development Coach with over 27 years of pastoral leadership. His mission is to help churches grow, overcome challenges, and empower pastors to fulfill their vision through strategic coaching and mentorship.
The Challenge
Maury's team approached me with four core challenges:
Outdated Website
Their WordPress site was not user-friendly, lacked clear messaging, and failed to engage their target audience—pastors seeking guidance in church growth.Weak Social Media Presence
They needed a strategic push to grow their reach and engagement across platforms like Facebook and Instagram.Ongoing Platform Management
The team lacked the capacity to manage their WordPress CMS, CRM tools, and social channels effectively.Creative Direction & Marketing Materials
They required professional design and art direction across digital and print media, including new headshots, brochures, flyers, and presentation templates.
What They Are Saying
“Jeremy Worden was a Godsend when we launched our new platform. His relevant eye in the market space, attention to detail, and communication exceed any current player in the industry… Jeremy was uniquely able to pinpoint the story of our brand effectively — the professional and personal investment and quality of work are unmatched.”
Danielle Childers, Maury Davis Ministries
1. Website Redesign
To breathe new life into the brand, I led Maury's team through a 5-step design and development process:
Discovery: Interviews and brand strategy sessions defined goals, audiences, and creative direction.
Content & Asset Gathering: Organized through Trello, G Suite, and Adobe tools.
Wireframe & Mockup: Interactive Adobe XD prototypes for client review.
Development: A clean, responsive build on WordPress with CMS backend optimizations and strategic plugin integrations.
Launch & QA: Rigorous browser/device testing and full backend configuration.
Visit website HERE
2. Social Media Strategy
To grow Maury's digital influence, I collaborated with my wife, Lauren Worden, leveraging her creative experience in social media management. Together, we built and executed a strategic content calendar using Monday, Canva, and Hootsuite.
Key Initiatives:
Developed sub-brands like Ask Pastor Maury, Tip of the Day, and Teaching Moments
Created consistent, branded templates and visuals
Increased engagement through interactive content, live videos, and storytelling
Boosted discoverability with targeted hashtags and SEO-informed captions
Integrated performance tracking and monthly reporting to optimize results
3. Platform Management
My role also included full-stack digital platform management:
CMS (WordPress): Site maintenance, plugin management, and performance optimization
CRM (InstantContact): Email campaign creation, segmentation, and analytics
Social Media: Posting strategy, content scheduling, and engagement monitoring
Reporting: Monthly performance reviews covering engagement, reach, email metrics, and growth recommendations
4. Art Direction & Design
This collaborative creative effort included:
New headshots and live event photography
Print design: brochures, flyers, banners
Presentation design (PowerPoint + Keynote)
Audio engineering support for live events
Visual direction to create a consistent, elevated brand identity
The Impact
Maury Davis Ministries gained a stronger, more professional presence across all digital fronts. Through targeted strategy, creative direction, and consistent management, the brand built a platform that could support its mission - and scale its message.